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In order to make it possible to provide our services, we need to collect some sensitive data from our customers, employees and partners. These terms regulate the collection and storage of this sensitive data, which include, but are not limited to: full name, CPF, RG, address of residence, occupation, marital status, etc.

The processing of sensitive data will take place in accordance with current legislation, in particular with the General Data Protection Law.

Our Privacy Policy is regularly revised to ensure compliance with new laws, regulations and technologies, reflecting possible changes in our operations and business practices. It is important that you regularly access this policy, that you observe the informed update date, and that, at any time, if our privacy policy is updated and if your understanding is different, disagreeing with the terms described herein, immediately cease using our services. .

The provision of services by CPEx Laboratório is subject to prior acceptance and agreement by consumers with this privacy policy.

This Privacy Policy applies to the processing of personal data of customers and potential customers of CPEx Laboratório partners, visitors and any others who use the services developed by the company.


1. General Considerations

Pursuant to art. 2 of the LGPD, CPEx Laboratório disciplines the protection of its customers' personal data based on respect for privacy, informative self-determination, freedom of expression, information, communication and opinion, inviolability of intimacy, honor and image, economic and technological development and innovation, free initiative, free competition and consumer protection, and human rights, free development of personality, dignity and the exercise of citizenship by natural persons.

The terms adopted below are those provided by art. 5 of the General Data Protection Law.

In accordance with art. 6 of the LGPD, the collection of data made by CPEx Laboratório has as its sole and exclusive purpose the adequate provision of its services, and only those data necessary for the performance of its activities are collected.

The consultation and alteration of the data provided can be done at any time and time by any user of the services provided by CPEx Laboratório.

CPEx Laboratório respects the privacy of all holders of personal data, and is therefore committed to taking all possible measures to reasonably ensure the protection of the personal data collected.

CPEx Laboratório safeguards its right to use different ways to collect personal data, such as:

  • (i) When you voluntarily complete the registration available on our website/blog;

  • (ii) During your navigation on our websites, being stored in your computer's browser;

  • (iii) To send newsletters or inform you about updates, as long as you authorize us to do so when registering;

  • (iv) From partners who have obtained authorization to share them with CPEx.

  • (v) Any publicly accessible data through Federal, State or Municipal Government websites or sources.


The information CPEx Laboratories collects may include, but is not limited to:

  • (i) Registration and address data, such as: Full name, E-mail, CPF, Date of Birth, Contact telephone numbers;

  • (ii) Data for verifying the User's identity;

  • (iii) Navigation Data.


The veracity of the information provided is your responsibility, and the accuracy of this information is of paramount importance so that CPEx Laboratorio performs the treatment appropriately in your interest. It is through this data that we will contact you and provide our products and services.


2. Navigation data

Information collected from users when using the Sites includes, but is not limited to, the user's access browser; internet protocol (IP) address; date and time of access; the user's location; and user actions on the site.

3. Cookies

We use cookies and anonymous identifiers for audience control, navigation, security and advertising. The cookies used can be classified in different ways:

  • (i) Regarding validity:

    • Session: are temporary and remain until the web page or browser is closed. They can be used in e-commerce (allowing you to continue browsing our website without losing what you put in your cart, for example), to analyze internet traffic patterns and to provide you with a better experience and contextualized content.

    • Permanent: persist even if the browser has been closed. They can be used to remember your login and password information, for example, or to ensure a better experience between different sessions.

  • (ii) Regarding ownership:

    • Own: are owned by CPEx Laboratório which has full control over Cookies.

    • Third parties: are owned by third parties, but included on your device through the websites, blog and services offered by CPEx Laboratório

  • (iii) Regarding the purpose:

    • Strictly necessary: essential to allow you to use the websites, blog and services offered by us, which could not be correctly offered without these cookies. These are usually Session and Own.

    • Performance: they collect anonymous information about how you use and interact with the websites, blog and services offered by CPEx Laboratório allowing them to recognize your preferences and count visits and interactions. They are generally Own.

    • Analytics and advertising: allow CPEx Laboratório advertisers to deliver advertisements and information that are more relevant to you. They are also used to limit the number of times you see certain advertisements and measure the effectiveness of advertising campaigns. They remember your particular preferences and are used to help track your preferences in order to improve your experience. They are generally permanent and may be Third Party.

    • From social media: allow you to connect with social media such as LinkedIn, Facebook and Instagram among others. They are generally permanent and Third Party.

    • Security: help us monitor fraudulent activities and protect your data from unauthorized access. They are generally permanent and Third Party.


While browsing our website, information about you may be collected through cookies. You can use the websites whether or not you accept cookies. When browsing without accepting them, CPEx Laboratório does not guarantee the correct functioning of its activities or any functionalities conveyed through advertisements or announcements. Cookies can be accepted or rejected by the user's choice on the first visit to the website.

If the user later wants to change his choice, he can do so through the management tools of the browser being used or by configuring the browser in anonymous mode. In this way, the browser will not save your browsing history, website cookies and information provided in forms.

4. Purpose of collected data

We may use your personal information for the following purposes:

  • (i) Identification, authentication and authorization;

  • (ii) Properly respond to requests and queries, as well as provide support to customers;

  • (iii) Keep records updated for contact by telephone, email, SMS, direct mail or other means of communication;

  • (iv) Improve the use and interactive experience while browsing the websites, blog and services provided by CPEx Laboratório

  • (v) Carry out statistics, studies, research, project planning and surveys relevant to user activities and behaviors when using the websites, blog and services provided by CPEx Laboratório

  • (vi) Protect CPEx Laboratório from rights and obligations related to the use of websites, blog and services provided by it;

  • (vii) Collaborate and/or comply with a court order or request by an administrative authority, as well as comply with obligations to preventively report certain activities to the competent authorities;

  • (viii) Proceed with payment requests made by users;

  • (ix) Send newsletters and emails that the user expressly agrees to receive;

  • (x) Manage risks and detect, prevent and/or remedy fraud or other potentially illegal or prohibited activities, as well as violations of applicable policies or terms of use;

The data provided by users may be shared with CPEx Laboratório partners to the strict extent of their need to provide the services developed by the company.

Your data may be shared with entities located outside your country of residence. In these cases, the processing, treatment, use and sharing of data will be done in accordance with the Applicable Legislation and this Privacy Policy.

You are already aware that CPEx Laboratório may carry out (i) the anonymization of Personal Data, making them Anonymized Data; (ii) the enrichment of its database, adding information from other legitimate sources; and (iii) processing of Personal Data based on the legitimate interest of CPEx Laboratório

Internally, the data will only be accessed by professionals duly authorized by CPEx Laboratório, respecting the principles of purpose, adequacy and necessity.

If, through authentication tests carried out by CPEx Laboratório  , you find that your credentials have been compromised (made accessible to third parties), the company – for security purposes and in order to prevent inappropriate access by third parties to your account and data – will pre-emptively block your credentials. If you have any questions – including how to unlock Credentials – you can contact the call center.


5. Storage of personal information and retention period

CPEx Laboratório will keep your personal information for the time necessary to fulfill the purposes for which the information is treated or for other valid reasons to retain your personal information, such as compliance with legal obligations.

We store your data in a safe place. At any time, you can request the display, correction or deletion of your data. We remind you that we may keep your data collected for legal compliance, auditing and preservation of rights, for the period necessary to fulfill these responsibilities.

Any damages and/or losses resulting from failures, viruses or invasions of the database of the websites, applications and services offered by us may occur, so that CPEx Laboratório will spare no efforts to guarantee the security of your data by adopting security measures suitable. If such events occur, we will notify affected users and take all appropriate action.

Your data obtained may be stored on CPEx Laboratório's own server or on a third party contracted for this purpose, whether allocated in Brazil or abroad, and may also be stored using cloud computing technology and/or others that may arise in the future, aiming to always improving and perfecting the activities of CPEx Laboratório In the event that we maintain our database on third-party servers, we will require that the data be stored in accordance with the applicable legal standards of security and control.


6. Legal Notice

CPEx Laboratório is not responsible for the misuse or loss of personal data over which it has no access or control. We are also exempt from liability for illegal and unauthorized use of this information as a result of misuse or misuse of your access credentials, negligent or malicious conduct as a result of acts or omissions on your part or someone authorized on your behalf.


7. Choice of forum

To resolve any disagreements about the terms of this Privacy Policy or legal issues that may arise from its compliance or non-compliance, the parties elect the jurisdiction of São Paulo/SP.

8. How to contact us

If you have any questions or problems regarding your privacy, please contact:

By email,

Last update: June 15, 2022 with indefinite validity.

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